Madeleines of Aylsham

I was brought in to craft the full brand and website for Madeleine's of Aylsham, a new cafe in North Norfolk. My goal was to capture the warm, inviting atmosphere of the cafe and translate its charm into a complete visual identity and digital presence. The branding I developed has a soft, elegant feel, starting with a custom hand-lettered wordmark to create a personal and authentic foundation.

For the website, the focus was on a simple and delightful user experience. I designed an easy-to-navigate site that tempts visitors with beautiful visuals of the cafe's offerings, while making it effortless for them to find all the information they need.