I had the opportunity to design the full branding and build the website for Madeleine's of Aylsham, a new cafe concept located in North Norfolk. From the visual identity to the digital experience, every element was carefully crafted to reflect the café's warm and inviting atmosphere.

The branding I developed includes a soft, elegant aesthetic that speaks to Madeleines' charm and homely vibe. To craft the word mark logo, the process began with hand-lettering the name, allowing for a personal touch and authenticity. I then refined the design digitally to improve its clarity and versatility, ensuring that it would look great across various applications.

For the website, I focused on creating an easy-to-navigate, visually appealing site that showcases the café’s delicious offerings while also allowing customers to easily find location and contact details.