Branding / website

Madeleines of Aylsham

I worked with Madeleine's of Aylsham to create the complete brand and website for their new cafe in North Norfolk. My goal was to capture the warm, inviting atmosphere of the cafe and translate its charm into a cohesive visual identity and digital presence. The branding features a soft, elegant feel, anchored by a custom hand-lettered wordmark to build a personal and authentic foundation.

I also designed and built a simple, user-friendly website that highlights the cafe with high-quality visuals and ensures all essential information is easy to find.

Gold lettering on a glass window. Bespoke hand lettered logo for Madeleines of Aylsham, by freelance designer, Lily ArundellScattered sheets of paper with lettering trials for Madeleines of Aylsham logo, by freelance designer, Lily Arundell
Coffee cup branding design for Madeleines of Aylsham, Norfolk, by freelance designer, Lily Arundell
Sustainable tote bag design  for Madeleines of Aylsham, Norfolk, by freelance designer, Lily Arundell. Tote bag is on the shoulder of someone wearing a brown coat.
Food and drink menus design  for Madeleines of Aylsham, a cafe in Norfolk, by freelance designer, Lily ArundellMockup of a laptop on a coffee table displaying the website design for Madeleines of Aylsham, Norfolk, by freelance designer, Lily ArundellFlat lay graphics of the web design created for Madeleines of Aylsham, Norfolk, by freelance designer, Lily Arundell

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla at euismod nibh. Pellentesque tincidunt aliquam ligula. Pellentesque sed tellus aliquet tortor pretium pretium."

Chris, Manager

Cafe loyalty card and corporate stationery design  for Madeleines of Aylsham, Norfolk, by freelance designer, Lily ArundellBranded pattern food packaging paper for Madeleines of Aylsham, Norfolk, by freelance designer, Lily Arundell