I worked with Madeleine's of Aylsham to create the complete brand and website for their new cafe in North Norfolk. My goal was to capture the warm, inviting atmosphere of the cafe and translate its charm into a cohesive visual identity and digital presence. The branding features a soft, elegant feel, anchored by a custom hand-lettered wordmark to build a personal and authentic foundation.
I also designed and built a simple, user-friendly website that highlights the cafe with high-quality visuals and ensures all essential information is easy to find.













